Are you a small giant? Many entrepreneurs dream of making it big, 
hoping that one day the whole world will know who they are. However, if that's the only objective you have, you may not get very far. Same goes for having a money-focused goals.
Here's an excerpt from "Small Giants: Companies That Choose To Be Great Instead of Big". Written by Bo Burlingham, Editor of Inc. the book gives us the essence of what a small giant's goals are:
"Not that they don't want to earn a good return on their investment, but it's not their only goal, or even necessarily their paramount goal. They're also interested in being great at what they do, creating a great place to work, providing great service to customers, having great relationships with their suppliers, making great contributions to the communities they live and work in and finding great ways to lead their lives."
The reason most of these small giants outlined in the book chose not to go big is the fact that when you get shareholders involved in the business, suddenly your focus is distracted. Your attention is diverted in making sure those investors receive a good return on their investment.
If there's one thing you should learn about business is this: customer service is essential to creating a successful and prosperous business . It's the customers who make your business - not you.
Comment Preview