Don't you love getting bargains? I think I get my biggest thrills in life when I can get a bargain for something. As a business person I also love to give people bargains, but as an artist, sometimes it can be difficult to just give my paintings away for practically free.
The Artist's Magazine interviewed Allen Chow and asked him what he means when he says, "Give the customer more than they pay for". He said that when he started out he used to price his stuff less than market value. It made people feel like they got a great bargain for his art.
However, as he became a more established artist, people would want a "discount" if they purchased two or more pieces from him, but he wouldn't bargain with them. He said that it's about educating the buyer about what went into the painting and why it's worth what it is.
Part of customer service is educating the buyer about the product and offering the "benefits" - the key word in sales. If you can tell them how a product can benefit them in their lives and they are able and willing participants, then you're almost guaranteed a sale. Customers want to know why they should buy something.
But going back to being an artist and giving the customer more than they pay for...Where do you draw the line? When do you say, "Ok, I'm not offering anymore bargains because I'm now an established artist"? I think when I become famous I'll still continue to offer bargains....And you?
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