I live in San Diego where there is a huge Spanish-speaking community. If you speak Spanish, you have a huge advantage - especially in business. As Christine McManus says in her article, Language, loyalty: Speaking Spanish can secure a customer for life:
" Taking the extra time to be cordial, forming bonds through true sincerity, proven reliability and honesty are essential to doing business with bilingual and Spanish-speaking customers"
When I worked at Nordstrom, we had many Spanish-speaking customers. Fortunately for me, I studied Spanish in high school and was able to communicate with these customers. Many people were happy, relieved, and actually grateful that I spoke to them in their native tongue. Not to mention that it put more money in my pocket!
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