Devoted to customer service and the principles of exceptional customer services

Have you ever signed up to receive information or a newsletter from a website, only to be bombarded with emails that are always trying to sell you something?  I believe the fastest way to lose a customer is to consistently send them an email pushing some product or affiliate program.  Gosh, darnit, I signed up to receive tips, articles, valuable information, and all I get is a sales pitch! 

I signed up to receive emails from a local scrapbook store thinking I would receive updates on sales and new products.  I did receive those notices, however, I was also sent junk email which I didn't appreciate.  All I wanted was sales and new product alerts.  Needless to say, I opted out from the email list. 

Hendry Lee, from MarketingLoop.com talks about a survey of consumers in which only 19 percent of consumers who sign up to receive emails from a company get what they want.  Makes me think twice about giving out my email address!